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The fundamental criterion of selection of the staff to work at the company is professionalism: knowledge and skills corresponding to the high requirements to the work done, which conforms to the requirements of the effectual Labor Code of the Russian Federation and the provisions of the company’s QMS. The company is a highly attractive employer in Russian and Rostov labor market, which is confirmed by the significant number of applicants from the outer personnel reserve. In 2005, over 700 applicants looking for a job addressed to the staff department of the company «Donskoy Tabak» in Rostov-on-Don alone. The information about open positions at the company is placed in the corporate website, in mass media, as well as with the city employment centers and recruiting agencies — when specialists in rare fields and top managers are required. In selection of staff, we consider: personal documents supplied by the applicant; the level of the applicant’s professional qualifications; health recommendations; we discuss professional and career development opportunities; in case of competitive selection, we may offer a psychological test to the applicants for managerial and specialist positions. While candidates are in the outer personnel reserve, the security of their personal data is guaranteed.